Beauty Of Joseon Brightening Serum with Rice and Arbutin, 30 ml

• This serum is designed for those who are concerned about hyperpigmentation spots and uneven skin tone.
• Containing 68% rice bran water and 2% alpha arbutin, it helps improve skin tone to make it brighter and healthier.
• Rice has played a very important role as a staple food and skin care ingredient in Korean history, which is why it is also one of the best-selling products in Korea.
• During the Joseon Dynasty, rice bran water was used much like today's tonic and was called Beauty Water, used for beautiful skin.
• Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.
• Alpha-Arbutin works by inhibiting the activity of tyrosinase, which limits the production of melanin in the skin. In addition, it is also known to have an effect 10 times greater than regular Beta-Arbutin.

How to use:

• After cleansing and toning your skin, apply an appropriate amount of serum to your face and massage gently to aid deep absorption.

Ingredients:

• Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract